Partnering with 宜家, 威卢克斯, and 乐高集团 regarding mass balance
The European Com任务 is currently discussing the definition of mass balance, which will have large impact for end consumers, brand owners and producing industry. 因此, 宜家, 乐高集团, 威卢克斯, and Perstorp have shared a letter stating our joint position of a mass balance definition.
We are advocating for a strict mass balance application with chemical and physical traceability. This makes it possible to find the recycled/renewable molecules in the output product and enables brand owners to make credible product claims. Furthermore such a mass balance is needed to drive a real transition of the industry to break fossil dependence and incentivize innovation and development of new raw materials and 侦探hnologies needed for the complete transition of products and industry. Mass balance shall never be the end goal, but rather the bridge from fossil to sustainable products.
